At the idea stage you vaguely defined who is your potential customer, their needs and problems. Now you need to come up with a strategy of how you can validate if this is accurate.
To do this, you must first define a strategy of how to:
- Find customers who match your ideal Customer Profile
- Plan how to engage with them
- Get feedback from them
Focus your engagement to learn as much as possible about the problem from their perspective. Have the customer talk freely about everything that he/she has a problem with and about their ideas for potential solutions to their problems. You will likely discover details and aspects you hadn’t thought about.
Make sure to ask them how much they might be willing to pay such a solution and what it costs them if they don’t solve the problem. Come up with a set of open ended, non-leading questions for your discussions with them.